"According to market research, men ages 18 to 35 years old and teens (male & female) are the primary consumers of energy drinks. It seemed to me that the industry was missing a prime market with disposable income and a dire need for more energy: moms 35 to 50 years old. For these women, not functioning is not an option. There are too many lives depending on her. Once in a while, she needs an energy boost. One that she can feel good about. JUICED boosts energy and immunity. Plus, it doesn't stain teeth or cause stinky breath, like coffee."
"Since this is an energy drink for women in the prime of their lives, I chose modern, energetic, feminine colors and a texture that suggests fast movement."